The No Buy 2025 trend or how Zoomers at TikTok reinvented financial literacy

TikTok has long since become not just a platform for entertainment, but a place where global trends are born. One of the latest is ‘No Buy 2025’, which promotes conscious consumption and a sensible attitude to money. The essence of the trend is simple: participants make a promise not to spend money on unnecessary purchases, minimise impulsive consumption and learn to manage their finances.

Why are the young people of 2025 suddenly thinking about saving money?

In recent years, economic instability, rising prices and the availability of credit have led people to spend more than they earn. Zoomers are the generation that grew up in the digital age, they are used to quick one-click purchases, but in 2025, more and more of them are wondering: do they really need all this stuff?

There are several reasons for this:

• Inflation and economic crises. Money depreciates and income levels do not always keep pace with rising prices.
• Minimalism and ecology. Young people think more about the environmental impact of consumption and prefer to buy less but better quality.
• Financial independence. Realisation that impulsive purchases prevent them from achieving more important goals: travelling, investing, creating a ‘safety cushion’.

Why should you try to participate in "No Buy 2025"?

Even if you don't follow the trend strictly, you can pick up some useful habits for yourself:

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2. Evaluate your spending. Count how much is spent on unnecessary things - sometimes the numbers are surprising.
3. Conscious shopping. Not to rush into orders, but first ask yourself the question, ‘Do I really need this?’
4. Saving money. Freed up money can be used for more important purposes: investments, education, travelling.
5. Develop financial discipline. The ability to save money will come in handy not only in 2025, but also in the future.

Tips for saving money in 2025

If you want to save money but don't want to deny yourself everything, here are some strategies that work:

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• Use cashback. It's the easiest way to get back some of the money you spend. When you shop with Sanely, you can get cashback on hundreds of shops.
• Promo codes and discounts. Check for an active promo code before you buy - coupons usually help you save 5-20%.
• Shopping list. A clear list helps you avoid impulse buys.
• Wait for sales. Plan ahead for big spends on Black Friday, 11.11 or seasonal discounts.
• Compare prices. The same item can cost differently from shop to shop.

Saving money isn't about hard limits, it's about a smart approach to shopping. The ‘No Buy 2025’ trend shows that spending money consciously is not only profitable, but also fashionable. If you want to save money without too much effort, install the Sanely browser extension - it will prompt you with the latest promo codes and won't let you forget to activate your cashback. Buy wisely and get money back from every purchase!