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Uniqlo is a Japanese retailer specialising in the manufacture and sale of high quality casual wear. In recent years, the company has successfully established itself in the Indian market, opening its first shops in Delhi in 2019. Uniqlo appeals to Indian consumers due to its minimalistic designs and technologically advanced materials such as AIRism fabric and HEATTECH insulations, making its products ideal for India's diverse climatic conditions.

Since entering the Indian market, Uniqlo has endeavoured to cater to the needs of local consumers not only with its already popular collections but also by adapting the range to suit cultural sensitivities. An important focus of Uniqlo's development in India is to support sustainable production and create eco-friendly products, which is in line with global environmental trends and customer expectations. Uniqlo is also actively developing a strategy to expand its presence in other major Indian cities, which confirms its confidence in the potential of the local market.