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Biba is the most loved ethnic fashion brand in India. The Indian fashion giant, lives up to its name. Since 1986, the brand has been dressing up and adorning modest girls from all corners of India. Modern ethnic fashion at affordable prices is Biba's guiding principle for all fashion lovers. The word 'Biba' in Punjabi means young and beautiful girl, which prompted the brand's founder, Mrs. Meena Bindra, to use this name for the line of salwars, kameezes and dupattas that she launched in 1986. What started as a stylish and affordable clothing line remains the foundation of the brand even today - fashion at an affordable price.

Over time, a new range of collections was introduced. Today, the mix-and-match range has a very contemporary feel and the salwar-kameez range is characterized by traditional Indian motifs, hand block prints and natural dyes. The products are made using handwoven Indian fabrics, traditional embroideries and other techniques. Unstitched costumes and festive collections for girls aged two to twelve years fully cater to the ethnic fashion needs of women.